Amazon Advertising Strategy & Management

Every dollar of ad spend should build your brand, not rent Amazon’s traffic.

Pinnakl provides full-service Amazon advertising strategy, execution and management for private-label brands doing $50K to $10M+ in annual revenue. We don’t monitor campaigns. We architect, build and aggressively optimize advertising systems engineered for one outcome: profitable growth.

Scope of service

Everything that touches your ad profit.

Sponsored Products, Brands & Display

Campaign management across every Amazon ad type, run as one coordinated system.

Campaign architecture

Complete campaign architecture and restructuring from the ground up.

Keyword research & negatives

Keyword research, harvesting and negative keyword management at scale.

Profit-per-unit bidding

Bid optimization driven by profit-per-unit targets, not vanity ACoS.

TACoS management

TACoS monitoring and management as the primary health metric of your account.

New-to-Brand acquisition

Strategies that grow your customer base at a cost-per-acquisition that makes sense.

Listing optimization

SEO-focused, conversion-driven listings to maximize ad efficiency.

Walmart PPC management

For brands expanding beyond Amazon.

Weekly performance reporting

On the metrics that actually drive your business.

Our process

Methodical. Every step has a clear purpose.

  1. 01

    Deep-dive audit

    We pull apart your account structure, keyword performance, bid history, TACoS trends and profit margins. We identify exactly where money is being wasted. Nothing is assumed. Everything is measured.

  2. 02

    Custom strategy blueprint

    A strategy designed for your brand’s margins, competitive position and growth targets. No templates. Every recommendation tied directly to your profit goals.

  3. 03

    Surgical campaign restructure

    Keyword segmentation, match type strategy, budget allocation and negative targeting, every element engineered for efficiency and scale.

  4. 04

    Aggressive optimization cycles

    Continuous bid adjustments, keyword harvesting and negative expansion based on real performance data. We iterate weekly.

  5. 05

    Scale or kill

    What works gets scaled. What doesn’t gets cut. Every decision is backed by data and measured against your profit targets.

Onboarding

How we get started. Three phases, no ambiguity.

Phase 1

Audit

Understanding exactly where you stand before anything changes.

  • You share your last 90 days of advertising data, business goals and margin targets.
  • We audit campaign structure, keyword portfolio, bid strategy, TACoS trends and spend efficiency.
  • We identify the points of waste, structural gaps and untapped opportunities.
  • You receive a detailed audit report and a direct assessment of whether Pinnakl is the right fit.
Phase 2

Scope & strategy

Defining what we’re building and why, before a single campaign is touched.

  • We define the scope: campaign types, product lines, budget allocation and performance targets.
  • We build a custom blueprint tied to your margins, competitive landscape and quarterly goals.
  • We align on reporting cadence, communication and the KPIs that govern every decision.
  • Both sides sign off before execution begins. No surprises.
Phase 3

Execution

Strategy becomes action. Campaigns go live. Results get measured.

  • We restructure or build your campaign architecture across all relevant ad types.
  • Optimization cycles start immediately: bids, harvesting, negatives and budget reallocation.
  • Weekly reports on revenue, ad spend, TACoS and profit contribution.
  • Ongoing adjustments for market shifts and seasonality. Nothing runs on autopilot.
Who this is for

Straight talk, aggressive action.

This is for you if…

  • You own a private-label brand doing $50K–$10M+ in annual Amazon revenue
  • Your revenue is growing but profit is stagnant or declining
  • Your TACoS is above 15% and you can’t identify why
  • You’ve been burned by agencies or freelancers who couldn’t move the needle
  • You want straight talk, aggressive action and transparent accountability

This isn’t for you if…

  • You’re looking for someone to “just monitor” existing campaigns
  • You’re unwilling to restructure what’s broken
  • You expect hand-holding or sugar-coated reporting
Ready when you are

Don’t leave money on Amazon’s table. Reclaim it.

We only take 4–6 brands per quarter.